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    <loc>https://www.mightylights.com/home</loc>
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    <lastmod>2019-08-28</lastmod>
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      <image:title>Mighty Lights</image:title>
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      <image:title>Mighty Lights - Hernando de soto bridge</image:title>
      <image:caption>Mighty Lights illuminated 2018. Originally opened in 1973 and illuminated with its original bulb lights on September 5, 1986 by visionary local philanthropists, the Hernando De Soto Bridge has represented the iconic marquee of Memphis’ riverfront for more than 40 years.</image:caption>
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      <image:title>Mighty Lights - Big River Crossing</image:title>
      <image:caption>Since its unveiling in 2016, it has been internationally awarded by both the Athens, Greece-juried American Architecture Award and the Waterfront Center Design Excellence Award. Featured in Fast Company demonstrating the correlation between lighting installations and greater economic development, the bridge’s lighting has become a top local tourism attraction with over 300,000 visitors per year.</image:caption>
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    <loc>https://www.mightylights.com/contact</loc>
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    <lastmod>2025-04-21</lastmod>
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      <image:title>Contact</image:title>
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      <image:title>Contact - sponsor a custom light show</image:title>
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  <url>
    <loc>https://www.mightylights.com/view</loc>
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    <lastmod>2019-08-28</lastmod>
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      <image:title>View - VIEW THE LIGHTS</image:title>
      <image:caption>Join us for the biggest nightly light show on the Mississippi River. At the top and middle of each hour after sundown until the 10pm finale. Big River Crossing and the Hernando de Soto Bridge, visible from the riverfront from Martyrs Park to Fourth Bluff as well as elevated locations throughout Downtown Memphis.</image:caption>
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      <image:title>View - Hernando de soto bridge</image:title>
      <image:caption>Because of its massive size and scope the “M” bridge surface area equals other robust Philips Lighting installations such as San Francisco’s Bay Bridge. The lights can introduce millions of colors and pattern designs. They are synchronized and coordinated to achieve dramatic effects. The lights on Big River Crossing have introduced physical connectivity between Downtown Memphis and Arkansas, and the enhanced Hernando de Soto bridge lights visually connect Memphis’ mile-long riverfront. (The lights are directed outward from the roadways, however, so drivers on the de Soto Bridge are not affected.) Memphis Bridge Lighting Inc. is committed to not only a successful lighting installation, but also a proactive sustainability effort. Mighty Lights recognizes special occasions through custom cause or corporate colors, and builds partnerships with Downtown stakeholders and institutions whose own narratives can add value and voice to our mission.</image:caption>
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      <image:title>View</image:title>
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  <url>
    <loc>https://www.mightylights.com/history</loc>
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    <lastmod>2019-03-12</lastmod>
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      <image:title>History</image:title>
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      <image:title>History - Hernando de Soto Bridge</image:title>
      <image:caption>Opened in 1973 and illuminated with its original bulb lights on September 5, 1986 by visionary local philanthropists, the Hernando De Soto Bridge has represented the iconic marquee of Memphis’ riverfront for decades and has been used countless times in nonprofit, corporate, and tourism promotions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aeb4c7c3c3a53d0ad42a70e/1527272226943-W3YD3QC23TT4AM590D42/LightingGallery_2.jpg</image:loc>
      <image:title>History - Big river crossing</image:title>
      <image:caption>Since its unveiling in 2016, it has been internationally awarded by both the Athens, Greece-juried American Architecture Award and the Waterfront Center Design Excellence Award. Featured in Fast Company demonstrating the correlation between lighting installations and greater economic development, the bridge’s lighting has become a top local tourism attraction with over 300,000 visitors per year. website | facebook</image:caption>
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      <image:title>History - Memphis bridge lighting, inc.</image:title>
      <image:caption>In 2016, Memphis Bridge Lighting, Inc. (MBL) was formed as a privately-funded nonprofit organization to use the lighting of our city’s bridges to promote activity on the riverfront and provide a unifying symbol of which all Memphians can be proud.</image:caption>
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    <lastmod>2019-03-11</lastmod>
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    <loc>https://www.mightylights.com/sponsors</loc>
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    <lastmod>2019-03-08</lastmod>
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    <lastmod>2023-10-03</lastmod>
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    <lastmod>2025-04-21</lastmod>
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